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As e-commerce continues to evolve, Design Thinking provides a structured yet flexible approach to creating meaningful change. Whether using the Design Council's Double Diamond, the classic five-step model, or Google's Design Sprint, the principles remain consistent: understand your customers deeply, collaborate across teams effectively, and iterate quickly based on real data.
Read MoreA quick review of Google Trends shows the increase in searches for ‘Fractional CMO’ worldwide - driven most by the USA. And of course what happens in the states rarely stays in the states and ‘Fractional CMO’s are popping up on LinkedIn daily. So what exactly does ‘Fractional’ mean? And how can one help you grow your business?
Read MoreI’ve lived and worked through two dotcom booms (and crashes) over my digital career and a positive side of the covid-19 pandemic - at least for online retailers - is the huge shift to online sales we’ve seen over the past 4 months and its predicted long-term shift in consumer behaviour. Or, Boom Number 3!
Read MoreWriting a business plan may seem like a daunting experience if you’re starting your first online business. However, a basic business plan is an essential part of your journey; it will help keep you on the right path and give you a direction to travel in.
If you’re looking to start up your own online business then writing a full-blown business plan may feel like overkill and could stop you in your tracks. But, a one-page business plan enables you to focus your efforts, remember what you’re trying to do and why you’re trying to do it and is a simple reminder to keep you on track and monitor your success.
Read MoreCovid-19 has thrown a curveball at all retailers, everywhere. Those with successful digital channels, like NEXT, have found themselves overwhelmed and those without them, like Primark, have seen their sales nose-dive. And there will be stages in between - slow sites with poor user experience will also be suffering whereas those that are simple to use and offer flexible delivery or click & collect will be weathering this particular storm better than most.
Read MoreOne of the reasons I set up my own business is that I wanted to do things a bit differently. Too many businesses purport to have ethical business practices or be socially conscious on their websites, and even donate to charities and champion socially conscious causes, but, when it comes down to the detail, forget all little things they do each day which add to climate change or fund unethical businesses.
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