I’ve lived and worked through two dotcom booms (and crashes) over my digital career and a positive side of the covid-19 pandemic - at least for online retailers - is the huge shift to online sales we’ve seen over the past 4 months and its predicted long-term shift in consumer behaviour. Or, Boom Number 3!
Read MoreCovid-19 has thrown a curveball at all retailers, everywhere. Those with successful digital channels, like NEXT, have found themselves overwhelmed and those without them, like Primark, have seen their sales nose-dive. And there will be stages in between - slow sites with poor user experience will also be suffering whereas those that are simple to use and offer flexible delivery or click & collect will be weathering this particular storm better than most.
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